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Privacy Policy

Broadex is committed to respecting and protecting your privacy. This policy covers how we look after your personal data when you visit our website, tell you about your privacy rights and how the law protects you.

Please read this privacy policy carefully before using this site.

This policy is intended to apply to the international version of our website www.broadex-tech.com. That is the International version served to site visitors with IP addresses out with of China, or if manually selected by any visitor to www.broadex-tech.com. This Privacy Policy is not intended to apply to the Chinese version of the website (which is aimed at site visitors who are in China).

1. Introduction

This document explains how Broadex Technologies UK collects and processes your personal data through your use of our website and through your other interactions with Broadex Technologies UK. Broadex Technologies UK Limited is the data controller of your personal data.

Please note our website is not intended for children and we do not knowingly collect data relating to children. If you become aware that a child has submitted any information to us, please let us know as soon as possible.

How to contact us
If you have any questions about our privacy policy, please contact us as below:
Full name of legal entity: Broadex Technologies UK Limited
Email: privacy@broadex-tech.co.uk
Address: Starlaw Park, Starlaw Road, Livingston. EH54 8SF, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Changes to this document
This policy may be updated from time to time. Please visit our website to view the latest version.

Your duty to let us know of changes
It is important that the data we keep about you is up to date and accurate. Please let us know if there are any changes.

Links to other websites
This website may include links to third-party websites. We do not control these websites and are not responsible for their privacy policies. When you visit other websites, we recommend that you review their privacy policy.

2. What Data do we collect?

Personal data is any information from which an individual person can be identified. It does not include anonymous data.
We may collect, use, store and transfer the following kinds of personal data:

  • First name, last name, position in organization, billing address, delivery address, email address and telephone numbers.
  • Details about products and services you are enquiring about, purchasing or have purchased from us.
  • Your preferences in receiving marketing information from us and our third parties and how you prefer to be contacted.
  • Applicant data including CV and covering letter.

In addition, we may also collect technical information:

  • We may monitor your use of this website through the use of cookies and similar tracking technologies. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users and provide more relevant information for our users.
  • Google Analytics is used to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information. Google's privacy policy is available at: Google Policy

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you have disabled or refused cookies, please note that some parts of this website may not function properly.

For further information on our use of cookies, please see our Cookie Policy.

If you do not provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested or exercise some of your data subject rights (e.g. objection or erasure), we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or
services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. How do we collect data?

We collect data in the following ways:

  • Directly. You may give us your identity and contact data by filling in forms or by corresponding with us through use of this website, or by post, phone, email or otherwise. This includes personal data you provide when you:
    • apply for our products or services
    • request marketing to be sent to you
    • enter a survey
    • give us feedback or contact us
    • apply to work at Broadex Technologies
  • From third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
    • Technical data from the following parties:
    • analytics providers such as Google based outside the EU
    • search information providers based inside the EU
    • Contact and transaction data from providers of technical, payment and delivery services.
    • Identity and contact data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
    • From event organizers where you have given permission for your data to be shared.
  • Automated technologies or interactions. As you interact with our website, we may collect technical data about your equipment, browsing actions and patterns. We collect this data by using cookies and other similar technologies. We will get your consent prior to collecting this data where we are required to do so by law.

4. How do we use your data?

We will only use your personal data when the law allows us to. Usually in the following circumstances:

  • Where we need to provide a contracted product or service to you, or take steps to enter into a contract with you.
    • using your information to deliver, or contact you regarding, your order
    • updating you with any changes
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
    • to deliver relevant content to you
    • to make suggestions and recommendations to you about goods or services that may be of interest to you
    • to establish, exercise and/or defend our legal rights including in any legal proceedings
    • to administer and protect our business and this website (including fraud prevention, troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
    • to restructure our business or sell part or all of our business to a future purchaser
  • Where you are a potential employee and you send us information that enables us to connect with you and to assess your match to the applied for position. Once in the recruitment process, our HR GDPR policy applies. See the Broadex GDPR Privacy Notice for Employees, Workers and Contractors for further information.
  • Where we need to comply with a legal or regulatory obligation, including:
    • complying with any applicable regulatory requirements in terms of anti-money laundering rules
    • undertaking conflict of interest checks
    • data protection rules
  • Where you have consented to the particular use of your data, including:
    • sending you marketing emails
    • taking part in surveys.


Opting out
You have the right to withdraw consent to marketing at any time by contacting us.

You may receive marketing communications from us if you have contacted us, requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration or other transactions, or where we process your personal data based on another legal basis that we have (for example, where we rely on our legitimate interests or where we are required to comply with law).

Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5. How might we share your data?

We may share your personal data with the parties set out below for the purposes set out in paragraph 4:

  • Other entities within the Broadex group, for legitimate business purposes and the
  • operation of our business, in accordance with applicable law
  • External Third Parties as set out in the Glossary of terms
  • Third parties to whom we may choose to sell, transfer or merge parts of our business
  • or our assets. Alternatively, we may seek to acquire other businesses or merge with
  • them. If a change happens to our business, then the new owners may use your
  • personal data in the same way as set out in this privacy policy

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International and third-party transfers

Some of the entities in the Broadex group and our external third parties are based outside the UK and/or EEA and their processing of your personal data will involve a transfer of data outside the UK and/or EEA.

When we transfer your personal data out of the UK and/or EEA, we ensure a similar degree of protection is afforded to it by applying at least one of the following safeguards:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or competent authorities in the UK
  • Where we use certain service providers, we may use specific contracts approved by the European Commission or competent authorities in the UK which give personal data the same protection it has in the UK and/or EEA
  • Where we use providers based in the US, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the EU and the US

7. How do we ensure your data is secure?

We have appropriate security measures to prevent your personal data from being used or accessed in an unauthorized way. We limit access to your data to those employees and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to confidentiality.

We will also notify you and the competent regulator of a breach where we are legally required to do so.

8. How long will we hold your data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

9. What are Your legal rights?

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data, where processing it is no longer necessary for the purpose for which it was collected. You also have the right to ask us to delete or remove your personal data where you have withdrawn your consent for us to continue processing it (where our processing was based on your consent), successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation, which makes you want to object to processing on this ground, as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to continue processing your information, which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful, but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee, if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

When will we respond?
We will endeavor to respond to all legitimate requests within one month. Occasionally it could take us longer than a month, if your request is particularly complex or you have made a number of requests. In this case, we will let you know and keep you updated.

10. Glossary of Terms

Lawful basis
"Legitimate interest" means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to process your data by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

External third parties

  • Service providers acting as processors based inside and outside the UK and/or EEA, including in the United States, who provide IT and system administration services and secure cloud-based information storage services.
  • Business partners in your region for the purposes of marketing and selling Broadex products, or for providing support and supply product or services to you.
  • Professional advisers acting as processors, independent controllers or joint controllers including lawyers, bankers, auditors, and insurers, who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances.

Last updated: 27th May 2020